about us

PRINCIPALS:

Susan Messenheimer
Carol Weiszmann

 

Information technology is more important than ever for business success. But figuring out the right mix of IT solutions is a huge challenge for any organization. Because there's simply no margin for mistakes.

At aimpublications, we understand what it takes to create the kind of persuasive content about IT solutions that shows organizational decision-makers how to do more with less.

WE KNOW HOW TO SPOTLIGHT IT VALUE

We know how to focus content for decision-makers of all stripes — small-business owners, line-of-business execs, and large-enterprise CEOs, CIOs, and IT managers. These people look to IT vendors for the information they use to decide how to spend their limited budgets.

That's why it's critical for IT vendors to provide the right content — content customized to clearly show a powerful value proposition.

We are experts at slicing through the fog of IT complexity to spotlight IT value. We create clear, crisp, comprehensible content that enables an organization's decision-makers to appreciate the power of IT to reduce costs, improve operations, and even open doors to new revenue streams.

Thanks to our backgrounds as researchers and analysts, we have a solid grasp of the matrix of business and technical concerns that shape organizations' ability to compete — from IT strategy, architecture, infrastructure and data integration, security, compliance, and software development issues to streamlining business and management processes to exploiting new capabilities in virtualization, cloud computing, business intelligence, the internet, and mobile technologies.

We're skilled at producing both technically-savvy drill-down content as well as high-level content aimed at providing nontechnical executives with insights about the benefits of information technologies.

WHO WE'VE WORKED FOR

Both Susan Messenheimer and Carol Weiszmann have created content and/or surveys forTechTarget, Forbes, TechWeb (publishers of InformationWeek, Optimize, Network Computing, and websites like internetevolution.com), EverythingChannel, CXO Media (publisher of CIO), and have worked with a variety of International Data Group and Ziff-Davis books, as well as other IT and general business publishers, among them Fortune and U.S. News & World Report.

Through these publishers and independently, we've created content for numerous major IT vendors, including

> AMD > Juniper
> Apple Computer > LifeSize
> Avocent > Microsoft
> BearingPoint > Motorola
> BellMicro > NCR
> Bit9 > Nokia
> Borland > Oracle
> Citrix > Quest
> Cognizant > Research In Motion
> Computer Associates > SAS
> Dell > Siemens
> EMC > Software AG
> Fujitsu > StorageCraft
> Hewlett-Packard > Sun Microsystems
> Hitachi > Symantec
> IBM > TrendMicro
> Information Builders > Verisign
> InfoSys > Xerox
> Intel > > > and many others

WE DELIVER HIGH-QUALITY CONTENT
ON DEADLINE

aimpublications creates and delivers IT- and business-oriented content with professionalism, competence, and responsiveness. You can trust us to give all the projects you bring to us the attention to quality and deadlines that they deserve.

Please check out the variety of samples of our content — most available for you to download in PDF format — so you can get a look at the kind of content we create. And please feel free to contact us with any questions you may have about our services.

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