susan messenheimer
Susan Messenheimer has spent the last two decades as an information technology writer, analyst, and researcher focusing on how people work and how companies compete.
Her projects have spanned a wide range of industries, including government, healthcare, professional services, education, financial services, manufacturing and distribution, retail, and hotel and tourism. Susan's areas of specialization include:
CASE STUDIES
Susan has interviewed dozens of small business owners, CIOs, and CEOs, authoring scores of case studies on a wide array of subjects. Among recent topics: best uses of Web 2.0 collaboration technologies, protecting customer data, best practices in business continuity, outsourcing, data warehousing, identifying user requirements and managing user expectations, implementing patient safety initiatives, and launching a multi-lingual global selling solution.
SMALL AND MEDIUM-SIZE BUSINESS
CHANNEL MARKETING
In addition to providing content for large enterprises, Susan has edited several channel-focused newsletters. She also has authored articles aimed at helping small- and medium-size businesses make the most of IT — including leveraging relationships with clients and prospects, helping distributors lower costs and boost profits with demand-forecasting tools, and project portfolio management.
SOFTWARE DEVELOPMENT
Susan has reported for SD Times on a variety of topics, including service-oriented architectures and business process management.
Prior to co-founding aimpublications, Susan served as a research manager at International Data Corp. and before that held several marketing positions at Raytheon Corp.
Susan holds a BS magna cum laude in political science (University of Massachusetts) and a masters degree in public and international affairs (University of Pittsburgh).